Border Tours wants to provide its customers the opportunity to experience Tijuana through a local’s perspective. Displaying a city that is not defined by its grey past, but instead welcomes you in to experience its bright present
Border Tours would enjoy the opportunity to show you the positive and inform you about the negative, allowing our customers to decide what Tijuana is truly like. Enticing foreign travelers and local adventurers to explore Tijuana’s gastronomic and cultural boom.
Booze, drugs and hookers were usually the answers when talking about Tijuana. In the early 1920’s Tijuana became a “Mobster’s Paradise” due to American prohibition. The city prospered as a city that would supply the U.S.’s demand for accessible alcohol, gambling, and women. A viceland only a few steps from San Diego and Southern California, only catering to the outside market forgetting about its people.
The true essence of the city lies beyond the misperception that Tijuana is only a city of vice, violence and disparity. After years of enduring this bad reputation, tijuanenses got tired of looking at themselves through the media headlines. Locals began to change the border and stories of cartel bloodshed, into something that truly represented the people that inhabit it. Tijuana turned their unique cultural diversity into a springboard for a positive future.
By taking Tijuana’s diverse population composed of 80% Interinos (immigrants from central and southern Mexico) and 10% international immigrants, into its most marketable trait. Allowing to showcase Tijuana’s unyielding tenacity, and endurance against hardship of the past decade. A citywide cultural movement dreamt up by the visionary hearts and inspired minds of the locals, has helped Tijuana become a city that is unapologetically “Tijuas”.
We know Tijuana and Baja like only a tijuanense does.
We speak the two most spoken languages in the world spanish being the second before english.